INGI (Louis Ingigliardi, dit) 1915-2008

Lot 280
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INGI (Louis Ingigliardi, dit) 1915-2008
MUSIC - VARIETY "Salade de Fruits" - preparation for the release of the record with Mathé Altéry, Bourvil, Annie Cordy, Luis Mariano, autumn 1959 Photograph Vintage glossy silver print, signed, annotated, archive number 1183-6 and stamped "PHOTO INGI-PARIS" on the back 18 x 21 cm One day in 1959, the critics of the written press, the radio programmers and the big record dealers receive in the mail, in an envelope of the records Pathé-Marconi and the music publisher Chappel, a small bill which announces: "Don't make a salad, we'll make one for you" Three days later, they receive a salad bowl accompanied by the card "Here's the salad bowl, salad follows" The next mailing is a can of fruit salad Professionals are already used to promotional operations by record companies and music publishers, but this one is original There is no talk of teasing yet, but the main point is there: three days later, the imminent release of a new song, Salade de fruits, is announced And, on the day, six singles are released together: the song Salade de fruits sung by Bourvil, Annie Cordy, Luis Mariano and Mathé Altéry, and the instrumental versions by Frank Pourcel and Georges Jouvin
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