JEWELRY - KEYSTONE - Lot 396

JEWELRY - KEYSTONE "New diamond-cutting system shown. An entirely new diamond cutting system known as the Princess-cut, was shown for the first time in London today. The new process is said to give "more visible diamond, carat for carat". The diamonds are cut to a constant thickness of no more than 1.5 millimeters and, it is claimed, for the first time in history, diamonds will be sold according to surface area and not weight. Diamonds can now also be our into previously unkhown shapes. A press reception to announce the process was held in London today. Model Hannerley wearing a suite of diamonds, the first out by the new method, designed by Garrards and valued at £8,835, october 10th, 1961." Photograph. Vintage silver print, stamp and label with typed caption on back. Image: 24.3 x 19 cm; sheet: 25.5 x 21.7 cm