The BEGGARSTAFFS — James Pryde (British, 1866–1941) and Will - Lot 14

Lot n° 14
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Estimation :
150 - 200 EUR
The BEGGARSTAFFS — James Pryde (British, 1866–1941) and Will - Lot 14
The BEGGARSTAFFS — James Pryde (British, 1866–1941) and William Nicholson (British, 1872–1949) Rowntree’s Elect Cocoa, by the “Masters of the Poster ” (PL. 168), 1896 Color lithograph on vellum paper Numbered “PL. 168” with the notation “Imprimerie Chaix” in the lower left margin; signed “Beggarstaffs” in the stone; dry stamp of the publication (designed by Jules Chéret) in the lower right margin Dimensions: Sheet: approx. 39 × 29 cm (15.4 × 11.4 in.) Condition: In very good condition, a few faint pinholes in the margins, unframed References: Stanley Appelbaum, The Complete “Masters of the Poster,” Dover, 1990, pl. 168 Plate 168 from *The Masters of the Poster*, the legendary subscription publication that appeared monthly in Paris from December 1895 to November 1900 under the artistic direction of Jules Chéret and printed by Imprimerie Chaix, reproducing the finest posters of the Belle Époque in collectible format. Under the pseudonym Beggarstaffs, the brothers-in-law Pryde and Nicholson revolutionized British poster art between 1894 and 1899 with their paper-cut silhouettes and a radical economy of means; this design for Rowntree’s cocoa, featuring a Regency gentleman and his companions in silhouette, ranks among their most famous works.
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